What is the significance of the nofollow value in the robots metadata?

The nofollow value in the robots metadata prevents search engines from following links on the page.

Using the nofollow value in the robots metadata instructs search engines not to follow any links on the page. This can be useful for preventing the transfer of link equity to other pages or for controlling the crawl behavior of search engines.

<meta name="robots" content="nofollow">
More cards24
Show all